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Impersonal Service at Customer's Site:
This service usually involves working with the customer's property and seldom
deals with factors that the customer deems confidential. Examples of this type
of service would be: lawn service, typewriter repair, office cleaning, trucking
service, etc.
Impersonal Service at Servicer's Site:
This service usually involves working with the customer's property and seldom
deals with factors that the customer deems confidential. The service is
traditionally provided at the servicer's enterprise. Examples of this type of
service would be: auto mechanic, TV repair, etc.
Impersonal Service, Volume:
This type of service is usually designed such that the same service will satisfy
the needs of all customers. It is often the case that the servicer and the
customer never meet. Examples of this type of service would be: classified ads,
storage lockers, money changers, etc.
Installation Goods:
Products requiring large and expensive capital investments that will have a long
life. This could include homes, office buildings, manufacturing facilities, and
other types of commercial facilities or equipment such as tractors, printing
presses, cranes and robotic assembly line processors.
Licensing Agreement:
An agreement between two enterprises allowing one to sell the other's products
or services and to use their name, sales literature, trademarks, copyrights,
etc. in a limited manner.
Liquidity:
The percentage of an enterprise's assets that can be quickly converted into
cash.
Market Life Cycle:
The period of time that a substantial segment of the buying public is interested
in purchasing a given product or service form.
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